Develop and execute multi-platform social media campaigns that increase brand awareness, engagement, and audience retention.

Lead video production, product photography, and digital content creation, utilizing Final Cut Pro, Adobe Creative Suite, and CapCut to produce compelling short-form and long-form video.

Designed logos for multiple BloomNet programs, ensuring cohesive branding and storytelling across initiatives.

Manage and optimize paid media campaigns across Meta platforms, using A/B testing to refine messaging, creative formats, and audience segmentation for maximum impact.

Track and analyze creative performance metrics using Tableau and Google Analytics, refining content strategies to maximize engagement and conversions.

Created external marketing assets for seasonal promotions, product launches, and educational content, driving audience engagement and sales.

Increased audience engagement and brand visibility by executing multi-platform social media strategies and optimizing content performance.

Produced high-quality video and photography content that enhanced digital storytelling and marketing effectiveness, leading to improved audience retention.

Designed logos for multiple BloomNet programs, strengthening brand identity and visual consistency across key initiatives.

Developed seasonal and promotional marketing materials, driving higher engagement and conversions for product launches and key campaigns.

Managed and optimized paid media campaigns, refining creative strategies and audience segmentation to maximize ROI and brand awareness.